How InMinutes Uses Claude AI to Build Websites in 2 Minutes
A behind-the-scenes look at how InMinutes uses Anthropic's Claude AI model to generate complete, professional websites for small businesses from scratch.
When you type a business name into InMinutes, a complete website appears in under 2 minutes. Here's exactly what happens behind the scenes.
The Problem With Templates
Every website builder before InMinutes had the same fundamental design: templates.
You pick one, customize colors, swap in your logo, and fill in the text boxes. The problem: you're still doing most of the work. You're writing your own copy, choosing your own images, and figuring out your own page structure.
AI changes this entirely.
What Claude AI Does
InMinutes is built on Anthropic's Claude AI — one of the most capable language models available. Claude doesn't just fill in a template. It writes the actual code, content, and structure of your website from scratch.
Here's what Claude generates for each site:
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HTML structure — semantic, accessibility-compliant markup
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CSS styling — responsive design that adapts to mobile and desktop
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Copywriting — headline, about section, services, calls to action — written for your specific business
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SEO metadata — title tags, meta descriptions, Open Graph tags, structured data
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Page sections — selected based on your business type (a clinic gets a "Meet the Team" section; a restaurant gets a menu section)
The Data Pipeline
Before Claude writes anything, InMinutes gathers data about your business:
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Google Places API — pulls your business name, address, phone, hours, category, price range, and reviews
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Apify / Compass Crawler — enriches the data with additional details about your industry and location
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Prompt construction — all this data is assembled into a structured prompt that tells Claude exactly what to build
Claude then receives a prompt that includes:
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Business name, type, and location
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Customer reviews (to understand what customers love)
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Hours, contact info, and pricing
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Design instructions (responsive, fast, SEO-ready)
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Content guidelines (professional tone, local focus)
Why Claude Specifically?
We evaluated multiple AI models before choosing Claude. Claude's strengths for this use case:
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Code quality — Claude writes clean, valid HTML/CSS without common AI errors
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Copywriting — Claude understands business context and writes compelling, accurate copy
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Instruction following — Claude reliably follows complex prompts with many constraints
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Speed — Claude generates a complete website in 30–60 seconds
The Output
The result is a single HTML file — complete, self-contained, and deployable. No database, no CMS, no server-side complexity. Just a fast, professional website.
We then deploy it to a CDN and give you a live URL.
Continuous Improvement
Once your site is live, you can request changes by describing them in plain language: "Make the hero section darker" or "Add a contact form at the bottom." Claude rewrites the relevant sections while preserving the rest of the site.
This is what sets InMinutes apart from template builders — not just the initial generation, but the ability to edit by conversation.
The Future
We're continuously improving the Claude prompts that power InMinutes. As Claude gets smarter, InMinutes sites get better — automatically, for every customer.